- Category: Ecommerce/Web Design/Development
- Client: Suttons Consumer Products
- Project date: 24 October, 2020
Website build specifications
After many years, Suttons' huge direct to consumer, gardening ecommerce site was overdue a massive upgrade. Working as part of the project team, we pretty much ended up completely building the site from scratch. This was no mean feat as there are thousands of skus (stock keeping units). We migrated the underlying code base away from very clunky .net code onto a version of Liquid which is used on Shopify. This rebuild which lasted well over 6 months resulted is mnay sub-projects. One massive visual improvement was as a result of working through the product imagery. The brief was to use a bronze, silver and gold standard approach to the products which resulted in much richer product data as well as a far more superior range of product images. I was a key figure who liaised direcly with SaaS' (sofware as a services) providers, primarily working on the product search via (SLI Systems) and the website personaliation/CRO offering via (Kibocommerce/Monetate). I was also involved with as SEO agency working through technical SEO elements such as canonical imports and checks, sitemaps, robots.txt. With migrating such a huge site like this, it's absolutely critical that no drop in SERPS is experienced. Further customisations and work included: extensive planning (Google Sheets/Trello), script/tag work, Google Tag Manager/Google Anaytics, xml/csv feeds & Google Shopping feeds.